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Social marketing combines commercial marketing techniques with social change and communication theories to alter a selected behavior in a target audience. While this method is new the environmental sector, it has been successfully used in public health promotion for years. This article takes a look at how a Florida water conservation program used social marketing to get its customers to save water through a lawn-watering program.
Often we discuss how consumers can save water but overlook what water utilities can do to conserve water. This article explores how water utilities can adopt water conservation practices and save themselves some money in the long run.
This article spotlights the Fleming County Water Association in Kentucky
and its efforts to put together a water commission.
This article is about a former NESC engineering scientist’s adventures in an African village that needed help with its well problems.
This article discusses Native American water rights and how they’ve
taken on the government to win what is rightfully theirs.
Why Water Conservation is Important As we peer into the 21st century, water conservation is looking far more like an imperative than an option.
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and Inserts Backwashing a water system’s filters is not only vital to the life of the filter, it’s fundamental to the quality of the water coming out of the filter. Sooner or later, all filters need to be backwashed or replaced.
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